Having been involved in the Social Media arena since 1998, I have had, and still have the opportunity to speak many people every day. We talk about miscellaneous subject and issues. I find it's the best place to quickly notice patterns in human behavior, both individually and collectively.

The fact that we have so many real-time avenues & actual online platforms to communicate an endless world of subject matter, from sharing ideas, thoughts, experiences, to movies, music videos, education, trainings, and even politics, creates a more fundamentally different experience than most of us are used to. I've learned that most people use these platforms and the internet to simply "waste time." The problem with most of us today is, we call it a "waste of time" because we don't understand fundamentally why humans feel the need to "waste time."

I am one who endorses, to a certain degree, "wasting time" online. I believe we can and will accomplish many productive things due to this so-called "waste of time." Why don't we choose to understand it more, instead of criticizing this real-life, real-time & transparency... and an endless world of unforeseen future abilities. I find it much more than simply intriguing. I find it productive and actually humbling.

It's necessary to learn some very basic fundamental behaviors before we can devise or even design any type of call-to-action campaign of any kind. The thing I have noticed most concerning human behavior and free platforms like facebook is, that people actually do "waste" a lot of time getting nowhere very fast. People are extremely transparent and very vulnerable anywhere online... but only due to their own issues of ignorance or lack of interest in learning more. One thing is for sure... people are creating an endless world of euphoria online. That is the ultimate purpose the "wasting time" on the internet. People are human. Human's are people. We all, no matter who we are, or where we come from, thrive on being recognized in some way, shape, or form. It's a given. I've personally recognized this for years now. I feel like I genuinely understand human behavior, at more fundamental levels, than a licensed Psycho Therapist.

I value my online experiences more than anyone I know. It's important to value what you do. And this is what I do. I do the "waste time" thing online. And it's funny how many professional organizations, businesses, and companies get a hold of me every day now, wanting to know how to "waste time" too. They want me to help them understand what's really happening out there. They're getting smarter. They want to understand what to do with this crazy online world of "wasted time" and how to "behave" today in this obvious "New Age" of marketing and casual environments online.

I wish you a successful day... and keep the LOVE!

If you ever need answers or want to get your XORTIUM on... you know how to find us!

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